With the dynamic nature of sound you can create an emotional connection with the target audience in your business. In some instances, people often tap their feet or hum to a company’s unique tune even when it is not playing at that particular moment.
Sound, and by extension music, taps into the emotions of an audience. When it is delivered reasonably, audio conveys information, entertain consumers, and in the long run helps form a lifelong positive association with customers that reinforces brand values.
Designing an audio brand would mean more than just creating a short melody or a catchy jingle. [tweet this]
When considering the right music production source, listen to most of their work as much as possible then compare the overall quality.
Take your time and do the research; talk to the producer and writer to get a feel for their work before you start the project. And you, be the strategist and leader in your own personal brand, to make sure that in every way you express your brand that it’s truly – on brand.
Audio branding, also known as sonic branding, is a verbal identity that gives a brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve been able to consume even when we were in the womb according to Colleen Fahey, U.S. Managing Director of Sixieme Son, an Audio Branding Agency.
Listen in to a recent interview we did about what audio branding.