The pioneer of aggregate critique collection, Yelp continues to be the hub of how consumers judge businesses. The higher the rating, the better chance you’ll get new visitors. To date, it remains the most influential site for customers. This means that every one-star rating yields up to a 9% decrease in sales. What this means for you is that you need to be on top of your Yelp page, monitoring and responding to reviews. Recently, Yelp released a whole host of updates through their Yelp for Business Owners app, giving you, the small business yelp user even more power than before.
Master the Profile Pic
Before you can actually start posting on Yelp, whether as a business or individual, you need a profile pic. Though the requirement might seem a bit draconian, it is in place to scare away as many trolls as possible, considering many only target easy to sign up for sites. This new app makes the process much easier, allowing you to pull photos from your phone. As soon as the photo is up, you can then tackle the reviews.
Why reviews? The reviews are your reputation. If too many bad ones pile up, you’ll be a company people avoid rather than flock to. Responding to the reviews is a great way to connect with your customer base to learn what works and what doesn’t, opening the doors to improvement. The first step, however, is actually seeking them out.
Picture Your Business
It used to be that Yelp photos could only ever be uploaded while at a computer. Luckily, this outdated and restrictive mode of updating is no longer an issue. The new app lets you add business photos from your phone as well. Be it more great pics of the interior or happy customers, those businesses with a selection of photos find themselves with customers that spend more time on their page.
Protect Your Page
Any page is subject to spam, not the least of which is Yelp, a high profile site. Though their team is great at preventing as much harassment as possible, they simply can’t catch everything. When you come across a flagrant violation of the site’s guidelines, you need to get rid of it fast. With their new app, you now have a flagging feature. With one tap, a picture, review or message is noted as a potential removal. The Yelp team then reviews the issue and deletes it if need be. This simple feature makes managing your business’ reputation even easier.
Yelp for the small business is no longer a day long hassle that seems to never end. With their current roster of updates, it’s clear that they are ready and willing to change with the times to remain a viable source of information for both the public and businesses at large. Don’t let this resource go untapped.