Are You Ready for Event Season?

By Giles Cassels

Event season is here! Are you ready?

Do you have everything in place to:

  • Set up and send out invitations to potential attendees?
  • Provide a simple, smart online registration experience to get commitments that will stick?
  • Collect payments for your ticketed event during the registration process?
  • Track your success against sign-up goals in real time so you can optimize your outreach?
  • Efficiently collect payments and donations at the door and during your event?

If you answered “yes” to all of the above, congratulations! You are on your way to a well-attended and financially successful event.

If you answered “no” to a few of those questions, don’t worry. You still have time, but the time to act is now. Here are a few things you can do to ensure that your event is successful.

Send impactful invitations. Capture valuable data.

Online event planning services make it easier than ever to create and send great invitations that will build the kind of excitement around your event that drives attendance. Whatever type of event you’re hosting, you can work with a variety of customizable templates that make creating attractive, eye-catching, and informative invitations quick and easy.

You can send your invitations via email and have them direct potential attendees to your online event registration page where they can provide you with a firm RSVP. You’ll want to make sure that your registration is easy to complete, gives just the right amount of detail, and collects just the right amount of information.

By having people register online, you can easily track responses, measure your progress, and collect valuable data about your attendees that will help you measure success and optimize future events.

Collect payments during registration for greater success

If your event is one that requires payment to attend, you may want to make it a part of the online registration process. This gives your guests the chance to pay (using PayPal) while they’re already providing their information.

Including a payment option as part of your online registration process not only makes it easy and convenient for your guests, but it can save you time and headaches that come from trying to collect money later. Pre-paying makes it even more likely that the folks who registered for your event will show up too.

Gather payments and donations at the door and during your event

If you’ll be collecting payments or donations as people arrive or throughout the event, you might want to consider using an innovative mobile payment technology like PayPal Here. These easy-to-use credit card readers that connect to a smartphone or iPad, let you swipe a guest’s credit card and then email their receipt.

You can even have folks moving through the crowd at your event, collecting donations from guests at their tables or as they mingle. Imagine, you make a call for donations, and the money starts flowing in immediately. Not only that, but the funds you receive will usually appear in your account in just minutes.

Original Post: http://blogs.constantcontact.com/product-blogs/event-marketing/event-planning-2/