Relationship Building Requires Follow-up

Relationship building requires followupChecking in is never a bad idea. Whether to make sure ideas discussed at a meeting were shared in a clear fashion or to otherwise cement your interest in a connection, it’s always a good idea to approach a good situation a second time with a clearer understanding of what you want and how you can help should the occasion arise. This is especially important to note following social events.

Networking is much more than showing up and passing around business cards. To truly connect with people, you have to be willing to put in the extra leg work to schedule a follow-up meeting. By doing this, you set yourself apart as an individual truly invested in developing relationships with those you call back. After this follow-up, you’ll have a much more secure standing with the connections in question.

More Than a Meeting

Keep in mind that a follow-up is more than just agreeing to have conversation over coffee. It’s your time to develop a business plan in regard to what this connection could bring about. Learn what you can about them in order to come up talking points. Study the position they play in the company they work for so you can better understand possible offers they could bring to you or even how you can support them and build a stronger relationship.   Take this time to understand their background is a great way to pursue the relationship further without being blindsided or disappointed due to your own imaginings.

Follow-ups are also more than just one meeting. In order to keep up a relationship, you have to be willing to agree to continue your conversations at many points in the future. By forever sharing recent memories together, you stay fresh in their minds, even if it is just for a 15 minute break over a cup of coffee. This way, you are always at the forefront if they come across a job opening or sales opportunity that would further bolster your position.

Offer First

It’s no secret that we connect with others with the slight hope they will offer us payback in the future. However, this will never happen if you don’t approach the situation as a giver. Setting up meetings is a definite step in the right direction as it offers them your time and your attention.  Their agreeing is payback with their own time. From there, offer what you can based on anything that came up during your talks. Did they mention needing a new babysitter? Give them the contact info of yours. Did they rave about the symphony? Invite them to join you for a night at the music hall. No matter how big or how small, it’s a way to be altruistic and place yourself in a good position in their mind.

To build on this, always make sure that what you’re offering is as clear as possible. Miscommunication can be an immediate relationship killer, depending on the person in question. Where some people laugh off little mistakes, others take them personally and refuse any further contact.

Know Your Goals

To make this follow-up beneficial for you as well, don’t schedule anything until you have a definite goal in mind. It doesn’t have to be anything more than getting their direct line at work, but it has to be something. This will provide you with the motivation to seek them out and schedule them into your already busy day. It will also give you a way to drive conversation if it proves to be a little less exciting than it was at the event you met. To further make this easier, give yourself more than one goal and see how many you can hit before time runs out. This way, should you hit one brick wall, you’ll have a few options of where to go without seeming like an indignant person that just doesn’t know when to stop.

Remember that going in with a goal also takes a bit of societal acumen. If you’re looking for job openings, don’t ask them about it straight out of the gate. Start with friendly talk then steer the conversation toward the topic of jobs. Then, if the situation presents itself, you pounce. Because of this, you may swing and miss at the first few networking follow-ups you pursue. Allow for these mistakes so long as you promise yourself you’ll learn from them. With time, you’ll be a networking master.

Feel the Sound – Your Audio Brand

With the dynamic nature of sound you can create an emotional connection with the target audience in your business. In some instances, people often tap their feet or hum to a company’s unique tune even when it is not playing at that particular moment.

Audio Brand of Your Business and Personal Brand

Sound, and by extension music, taps into the emotions of an audience. When it is delivered reasonably, audio conveys information, entertain consumers, and in the long run helps form a lifelong positive association with customers that reinforces brand values.

Designing an audio brand would mean more than just creating a short melody or a catchy jingle[tweet this]

When considering the right music production source, listen to most of their work as much as possible then compare the overall quality.

Take your time and do the research; talk to the producer and writer to get a feel for their work before you start the project. And you, be the strategist and leader in your own personal brand, to make sure that in every way you express your brand that it’s truly – on brand.

Audio branding, also known as sonic branding, is a verbal identity that gives a brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve been able to consume even when we were in the womb according to Colleen Fahey, U.S. Managing Director of Sixieme Son, an Audio Branding Agency.

Listen in to a recent interview we did about what audio branding.

Author Bio:

Jake Rene is the Know, Like + Ignite Senior Writer, Author.