Entries by Joshua

The Power of Email Marketing

Email might seem like an antiquated practice, however current data is revealing that it is actually almost 40 times more powerful than Twitter and Facebook combined in terms of acquiring new customers. The simple truth is that not everyone uses every social media outlet. Some prefer Pinterest while others are diehard Instagram fanatics. The one […]

Updates for Small Business Yelp

The pioneer of aggregate critique collection, Yelp continues to be the hub of how consumers judge businesses. The higher the rating, the better chance you’ll get new visitors. To date, it remains the most influential site for customers. This means that every one-star rating yields up to a 9% decrease in sales. What this means […]

The Myths and Truths About Customer Reviews

  The diversity of voices and opinions that create authenticity and ultimately value in a business’s online reputation. In evaluating a product or service, consumers want to hear from more than just its ranters and ravers. They triangulate on the truth from many points of view. This quick video takes you through the 5 Myths […]