Entries by Guest Author

Stop Making Excuses and Start Building a Great Brand

When you hear the word “brand” do you automatically think of large, established consumer companies?  Organizations with huge marketing budgets, big footprints, and sexy products?  Do you wonder how a start-up or small business with limited resources or how a business-to-business company selling a complex or technical product can build a strong brand? It might […]

Why Customer Reviews Matter

You can find hundreds of recent stats and studies that confirm the insanely influential role online reviews play in getting customers to buy or try new products, services, and local businesses. I cite some of the most salient findings in this section, but for me, the most compelling evidence comes right from our clients: An urban chiropractor asks his […]

Are You Ready for Event Season?

By Giles Cassels Event season is here! Are you ready? Do you have everything in place to: Set up and send out invitations to potential attendees? Provide a simple, smart online registration experience to get commitments that will stick? Collect payments for your ticketed event during the registration process? Track your success against sign-up goals in […]