Appreciating Your Customers

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

When you envision your business, what do you see? Is it the desk you work at? Perhaps the branding you use. Maybe it’s even the office you work from every day. While all great aspects that make up your company as a whole, where were the people in this vision?

Customers are the foundation on which you build your company. Without them, you could not achieve your goals, and without them, you would never find out where to make improvements. Because of this, it’s imperative to guarantee that your company understands and utilizes the undeniably important practice of Appreciation.

According to Paul White, Ph.D. and coauthor of 5 Languages of Appreciation in the Workplace, successfully expressing appreciation extends well beyond the misconception that “the primary goal of communicating appreciation is to make [customers] feel good.” In order to successfully implement a well-communicated appreciation for your customers, there is a language of appreciation that must be understood.

Every person has their own way of communicating. Only through understanding these different languages and then applying them to how you communicate with your customers can you hope to truly achieve a sincere expression of appreciation. While you may not be able to accurately assess all situations at all times, there are four major tenets you can improve that will aid in any further customer experiences.

These are:


Communication means you have taken their feedback seriously, exhibiting that you value them.

Authentic interaction

An authentic interaction results in you addressing the customer as an individual.


Respect keeps you from being too pushy, allowing the customer to reveal their issues in their own time.

Delivered Value (constantly)
Constant value leads to a satisfied and “wow”ed customer.

No matter the form of appreciation.  If it isn’t relevant to them, it will be quickly discarded.

The key to all of this is figuring out each customer’s language of appreciation. Without this crucial piece of information, you could end up trying to share appreciation for days on end with the customer remaining none the wiser. This is why it is important to spend time training your employees on picking up on the cues the customers leave through their interactions with the company. By remaining committed to the four basic tenets, finding out the language of appreciation for each customer will become a much easier, more rewarding experience for everyone involved.

Ready for us to train your team, organization, or company? Click here.

Ready for coaching to help lead your team to be a more appreciative (and productive, and friendly, etc) team? More info here.

Ready to know more about appreciating your advocates? More info here.

What is Digital Appreciation? Learn more here.