Showcase and Update Your Most Important Info Everywhere

Know, Like + Ignite is proud to announce our association with SinglePlatform – making  it easy to showcase and update your business’s most important information everywhere local consumers are making decisions online.

It takes just 24 hours to get your business information and menu uploaded. We’ll then publish your listings and menus on all the top sites and apps where consumers are searching for local businesses. You can make updates, enhance your listings, and check your performance any time, or have us do it for you.

Contact us:  ME@KnowLikeandIgnite.com or fill in your information here and we’ll provide a free guide to you on how you can manage your online reviews and review sites.

 

The Myths and Truths About Customer Reviews

 

The diversity of voices and opinions that create authenticity and ultimately value in a business’s online reputation.

In evaluating a product or service, consumers want to hear from more than just its ranters and ravers. They triangulate on the truth from many points of view.

This quick video takes you through the 5 Myths About Customer Reviews and introduces you to a Review Funnel that can help become a positive marketing channel for you.

Why Customer Reviews Matter

You can find hundreds of recent stats and studies that confirm the insanely influential role online reviews play in getting customers to buy or try new products, services, and local businesses. I cite some of the most salient findings in this section, but for me, the most compelling evidence comes right from our clients:

  • An urban chiropractor asks his new patients where they heard about his practice. In the last year, he says that the proportion of total patients identifying review sites as the referral doubled from about 40% to 80% of all new patients.
  • A spa with glowing online reviews was getting a steady flow of new client leads. Eager to grow, the owner ran a Groupon daily deal that brought in scores of new clients at once, but the spa staff wasn’t prepared, leading to service failures and a spate of scathing reviews. The owner says business slowed to a halt until she took measures to recover her reputation.
  • Two competing pizza joints opened a block away from each other in a town with a cutthroat dining scene and high restaurant turnover. One owner decided to go “black-hat” and buy scores of fake reviews to “prime the pump,” while our client focused on collecting a few honest reviews from real customers every month. Our client has grown a steady following, visibly busy most nights and packed on the weekends. The most visible activity from the competitor is online: a bunch of empty five-star ratings and 2 comments from real customers calling out the phony reviews!

These rangy anecdotes are just that: anecdotes. But for me, they expose the power and complexity of what has been dubbed “social proof,” the notion that consumers now validate or invalidate for each other the value proposition of your business. It’s not quick or easy to build genuine social proof, but it is definitely worth it. Here’s why.

Reviews are Insanely Influential

Customer reviews matter.  We now live in what Forrester Research has dubbed “The Age of the Customer,” and guess what? Empowered customers are more demanding than ever, and they have the ability to make or break your business. They don’t trust what you say about your product or service, and they really don’t trust your ads. Instead, they trust other people like themselves.

72% of consumers trust online reviews as much as recommendations from friends and family.

So, whether you’re talking about a restaurant, a medical practice or an electrical contracting company, it’s hard to overstate the influence its customers now have on each other. Because customer reviews are perceived as being written by regular folks with no agenda, people trust them—even more than they trust expert opinions. A 2011 study found that 55% of consumers felt that the opinions of “people like me” had the greatest impact on their buying decisions. To underscore the point, the popular members-only home service review site Angie’s List started using this tagline in the same year:

“Reviews you can trust, written by people just like you.”

And globally, trust in online reviews is on the rise. According to Nielsen’s 2012 “Global Trust in Advertising Survey,” 70% of consumers trust online reviews from people they don’t know, up 15% from four years earlier. Ninety-two percent of consumers around the world say they trust word-of-mouth recommendations, whether from strangers or from friends and family, above all other forms of advertising.

And keep in mind that those who regularly read and post online reviews tend to be younger, wealthier and more optimistic about technology—an attractive segment for most businesses to reach.

4 out of 5 consumers reverse their purchase decision based on negative online reviews.

Author Bio:  

Jon Hall has helped small and medium businesses over the last decade and a half, most recently as the co-founder of a Web marketing software solution for medical practices that was acquired in 2013. He loves the grit and excitement of working alongside business owners and entrepreneurs, and lives to see them succeed