5 Facts that Will Surprise You and Change Your Marketing

A recent Kissmetrics post, https://blog.kissmetrics.com/shocking-social-media-facts/, reveals some important facts that marketers need to keep in mind in developing their social media strategy.At the core of this is the importance and the foundation that email marketing has within the whole social strategy.The Pinterest stats in this video were provided by Piqua. And, the Kissmetrics post, provides insightful bullet points of lessons and next steps.These 5 Lessons from the Kissmetrics blog posts are the most helpful takeaways from the statistics:

1.Spend more time and money on email marketing than on social media marketing.
2. If you want engaged traffic, spend time optimizing YouTube.
3. Stick it out with Facebook.
4. Use Pinterest. And be patient.
5. If you’re going to use Twitter, stay on top of it.

The entire blog post is well worth the read.

Maria Elena Duron connects small business to new customers and referral partners. She connects businesses to their internal team members and advocates, and business to their customers and brand advocates through authentic appreciation. Maria Elena connects you to the systems, tools and frame of mind that develop strong joint ventures and genuine communication.

There’s a NEW VIDEO published every Friday providing PRACTICAL tips and tactics so that you can make solid connections and increase your know, like and trust factor.

Maria Elena Duron is senior Marketing Strategist/Coach with Know, Like + Ignite. http://KnowLikeIgnite.com

Know, Like + Ignite is a Relationship Development Firm focused on bridging online + offline relationships to get more business for small business and make work relationships work.

“I’ll share strategy, tips and tactics here on making marketing simple and makes business connections work, online and offline.” – Maria Elena

Know, Like + Ignite focuses on working with Restaurants, Realtors, Renegades and Rejuvenators.

The Cost of the Unhappy Customer

It seems like the first instinct now when you’re dissatisfied with a company is to post it on social media. According to Vision Critical, there are large costs associated with an unhappy customer.

Take a look and see how that unhappiness  has reach and influence fueling it.

http://www.visioncritical.com/blog/unhappy-customer

Planning a Successful Event Campaign

15 Best Practices for Running a Successful Event Campaign

Events are a great way to deepen relationships with current customers and can help you attract new customers as well.

When done right, events are also one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually visiting your store, restaurant, or office.

But successful events don’t just happen overnight.

To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels — like email, social media, mobile and web — so that you can promote your event, reach the right audience, and drive meaningful business results.

That’s why we created this guide.

This guide will walk you through the necessary steps to plan a successful event campaign that will attract new customers and help you do more business.

Get Your Copy!

Author Bio:

Ryan Pinkham is interested in helping small businesses and non-profits recognize their full-potential through marketing and social media. He wants to hear your story and learn the creative and innovative ways that you’re marketing your business. He’s worked in small businesses his entire life and now is excited to work with them!