Today I reviewed someone’s email that they sent out to their contact list and they were curious because they feel like they weren’t getting any response to their email. What I saw was that they had a picture–a JPEG, actually posted in their email, and that’s all there is to it! There was nothing else with it other than of course a subject line and the picture.
Well I explained to them that first of all, Gmail’s default is that we don’t see pictures. So it won’t display the picture, unless they click on a link that allow photos to show up in the email. So know that about 65% of the people got your email, but they probably didn’t see the message since it is in a photo format. What they saw is a big “X”, and unless they have a really strong relationship with you or know you, the chances of them clicking on the little link “This is display images” is small to none.
But let’s say that they saw the photo. And you have a bunch of information there that cater to different customers. Another problem for you as a marketer is that you will not have a way to gauge which of your audience is more interested in what information, or item because they were all just in one photo. What you can do to increase your email marketing is to get rid of that one picture. Or, don’t just put a photo in there and expect marketing returns. You have to give your audience something in writing that they can click on to, or gather more details about what you are sharing.
Another tip, make sure to make it mobile friendly. Most people read their emails on a smartphone, and if you want your message to get across, you have to make sure that your message is easy to access and readable. Test out your email before sending it out, both on your desktop and smartphone, to ensure that they receive a nice copy. If you are targeting in your local area, and you have issues of slow mobile internet connections, make sure that your photo isn’t too big so it doesn’t take long to load on smartphones.
Take a look at your email and if you’re thinking about doing a picture email, stop right now, don’t take a picture, don’t change a PDF to a picture, stop right now, instead, pick a part of a text and put it into an email. Or mix it both of them well, with just the right balance of words and photo to give your customers more for their time. As you make such simple changes, you will soon notice responses from your email marketing.
Justin Duron is Digital Assets Manager | Craftsman for Know, Like + Ignite. Justin manages and monitors the reports, data, insights and gives us a look at what’s actually working and not just the “bright shiny” vanity numbers!
Event season is here! Are you ready?
Do you have everything in place to:
- Set up and send out invitations to potential attendees?
- Provide a simple, smart online registration experience to get commitments that will stick?
- Collect payments for your ticketed event during the registration process?
- Track your success against sign-up goals in real time so you can optimize your outreach?
- Efficiently collect payments and donations at the door and during your event?
If you answered “yes” to all of the above, congratulations! You are on your way to a well-attended and financially successful event.
If you answered “no” to a few of those questions, don’t worry. You still have time, but the time to act is now. Here are a few things you can do to ensure that your event is successful.
Send impactful invitations. Capture valuable data.
Online event planning services make it easier than ever to create and send great invitations that will build the kind of excitement around your event that drives attendance. Whatever type of event you’re hosting, you can work with a variety of customizable templates that make creating attractive, eye-catching, and informative invitations quick and easy.
You can send your invitations via email and have them direct potential attendees to your online event registration page where they can provide you with a firm RSVP. You’ll want to make sure that your registration is easy to complete, gives just the right amount of detail, and collects just the right amount of information.
By having people register online, you can easily track responses, measure your progress, and collect valuable data about your attendees that will help you measure success and optimize future events.
Collect payments during registration for greater success
If your event is one that requires payment to attend, you may want to make it a part of the online registration process. This gives your guests the chance to pay (using PayPal) while they’re already providing their information.
Including a payment option as part of your online registration process not only makes it easy and convenient for your guests, but it can save you time and headaches that come from trying to collect money later. Pre-paying makes it even more likely that the folks who registered for your event will show up too.
Gather payments and donations at the door and during your event
If you’ll be collecting payments or donations as people arrive or throughout the event, you might want to consider using an innovative mobile payment technology like PayPal Here. These easy-to-use credit card readers that connect to a smartphone or iPad, let you swipe a guest’s credit card and then email their receipt.
You can even have folks moving through the crowd at your event, collecting donations from guests at their tables or as they mingle. Imagine, you make a call for donations, and the money starts flowing in immediately. Not only that, but the funds you receive will usually appear in your account in just minutes.
Real estate agents say – “list to last” because when you list a home for sale you have the opportunity to earn money when that home is sold by you or a fellow real estate agent.
As a business professional, the care, nurturing and development of “your list” determines how long you last as a professional or expert in your field. Grow and develop that great list and your great connections on that list will be your avid brand advocates, supporters, mentors, referral sources, trusted vendors, great clients and friends. Your email marketing list is the lifeblood of your business. Don’t be fooled by those who say that email is dead or last year’s marketing tool – it is the foundation of all your social content and is a viable tool, still.
What do you do to develop and care for your list? How do you stay in contact? How up-to-date is the information on your list? Have you opened your list and found 20 different versions of the same person with email addresses from each past employer or different phone numbers? How, or have you, stayed in relationship with that person?
When a relationship (this goes for business and personal ones) ceases to be mutually beneficial to both people involved, somebody leaves. Are you ready to “fall out” of relationship with someone just because you got too busy, forgot to stay in touch or just didn’t have good contact information to stay in touch?
What have you done to take care of the people on your list? Remember, each name on your list represents a person and a relationship. [tweet this]
As a small business owner your list is vital.
If you’re a restaurant, you need your list of patrons to make sure you have meaningful and timely conversation with them. Without knowing how to contact your current customers, how will you know:
- Who’s having a birthday?
- Who would appreciate a coupon for Grandparent’s Day, Mother’s Day or even for Veteran’s Day?
- Which customers have a favorite dish and provide them a special invite when you’re serving or showcasing that dish?
- How will you provide them an exclusive sneak peek of new dishes, desserts or even wines?
- How will they be able to enjoy the benefits of being in your exclusive “in the know first” list?
If you’re a Realtor, how will you know:
- Important milestones in your current customers or even vendors’ lives?
- How will you let people know of upcoming open houses?
- How will you know what other family members they have who might be in the market for a new home or who might be selling their home?
- How will you update your current clients on the updates in the market?
- Or, how will you update a local business on the challenges and how you can help in recruiting and moving new employees here?
Watch our video, How to Build a Responsive Email List for advice on adding new emails to your list, and growing an engaged audience for your business or organization.
Maria Elena Duron is a strategist with Know, Like + Ignite. Duron is a connector, trainer and coach. Small Business Owners that work with Maria Elena develop a profitable relationship building system, appeal to their brand advocates, and increase sales. Take the uncertainty out of how your personal and business brand delivers business –get your checklist!
With the dynamic nature of sound you can create an emotional connection with the target audience in your business. In some instances, people often tap their feet or hum to a company’s unique tune even when it is not playing at that particular moment.
Sound, and by extension music, taps into the emotions of an audience. When it is delivered reasonably, audio conveys information, entertain consumers, and in the long run helps form a lifelong positive association with customers that reinforces brand values.
Designing an audio brand would mean more than just creating a short melody or a catchy jingle. [tweet this]
When considering the right music production source, listen to most of their work as much as possible then compare the overall quality.
Take your time and do the research; talk to the producer and writer to get a feel for their work before you start the project. And you, be the strategist and leader in your own personal brand, to make sure that in every way you express your brand that it’s truly – on brand.
Audio branding, also known as sonic branding, is a verbal identity that gives a brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve been able to consume even when we were in the womb according to Colleen Fahey, U.S. Managing Director of Sixieme Son, an Audio Branding Agency.
Listen in to a recent interview we did about what audio branding.
Jan Laureola is the Know, Like + Ignite Digital Editor, writer and works with our syndication partners and guest authors to make sure we’re providing the most professional, up-to-date information possible.